From Free to Fee
Speaking is one of the most effective ways to build credibility, grow your audience, and attract aligned opportunities. But too often, professionals are stuck in a loop of unpaid panels, generic visibility, and unclear value.
From Free to Fee is a practical guide to help you shift that dynamic. It outlines a clear, tested path to get paid to speak—whether you're just getting started or looking to raise your rates. It draws from two decades of building ventures, speaking internationally, and coaching experts across industries to turn visibility into revenue.
This is the playbook I wish I had earlier. Now it’s yours.
What You’ll Learn
This 47-page digital guide covers:
Your niche: How to define what you speak on, and who it’s for
Your message: Why most bios miss the mark and how to fix yours
Your rates: What to charge, when to raise it, and how to say it
Your brand: Building a recognisable speaker identity (without rebranding your life)
Your reach: How to get listed, pitch, and book paid opportunities—without waiting to be discovered
Your leverage: When to say yes, when to decline, and how to protect your time
Who It’s For
You're likely in the right place if:
You’re being asked to speak, but not being paid
You’ve got deep expertise, but no formal speaking strategy
You’re navigating your next career move—and want speaking to be part of it
You’ve been undercharging, overdelivering, or both
Why This Guide
I’ve built six ventures, raised VC funding, spoken on global stages, and coached hundreds of leaders across sectors. Speaking has been a core part of how I’ve built visibility and business—without chasing it full-time. This guide distills what works.
No fluff. No formulas. Just what helps you move forward.
€39
Digital download. Immediate access. This is your plan, not another free panel.
“There are few people I have worked with that are as dedicated and passionate about their work as Deborah is.”
Deborah Choi is a 6x founder and seasoned business coach with two decades of experience across startups and leadership. She works with entrepreneurs who want honest feedback, smart strategy, and tangible results. Her coaching is focused, efficient, and grounded in real-world execution.